Using web stats to tune content

There’s a great column from The Seattle Times which examines the most popular stories from 2005 according to web stats analysis and concludes that the “soft” stories, so often discounted by journalists, are actually the ones that are the most read. It also mentions a Chilean newspaper Las Últimas Noticias which has gone the whole hog and writes stories entirely based on web traffic: if people read a story they write more like it; if they don’t the story type is axed. Going too far, you may say, but Las Últimas Noticias is now the most read newspaper in Chile!

Leave a Reply

Your email address will not be published. Required fields are marked *