Chris Horrie has done lots of stuff around journalism, writing and lecturing, and he’s also a writer of books including “Stick it up your punter!”.
He predicts journalism will become an all female professional based on the evidence of the students coming through his post graduate journalism course at the University of Westminster – 70% female at least. And he is now considering abolishing the twin tracks of print and broadcast in favour of one multi-media track.
He demonstrates tools like Wordtracker to determine what key words works best for which audience group.
Chris urged B2B companies to be more visible in the colleges in order to help attract more people into business journalism.
Quote: “All you need to work for Heat magazine is a powerful camera, a blackbelt in Karate and a motorbike”.
“A story is a story no matter what the medium may be”
“Old fashioned TV news was over produced”. Modern technology allows for much more immediate journalism.