New approach to local journalism?

I’ve just read an interesting post by Koka Sexton which details five ways to grow a local blog. There has been a lot of agonised debate about the role (and economic future) of local newspapers so it was interesting to see one person using modern social technology to such good effect. It’s worth a read, but the headlines are:

  1. Use Twitter to spread the word
  2. Use Craigslist to generate traffic
  3. Let your readers know you care
  4. Remember local content is king
  5. Use local advertising

It would be interesting to see a version of this for b2b niches – many of the approaches would transfer well.

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