Forrester’s Charlene Li reports that Microsoft is close to acquiring 5% of Facebook for between $300m and $500m. That would value to fast-growing social networking site at $10bn – or $238 for each of the 19 million monthly visitors. Based on the total value of US advertising per adult ($2,500 – $250bn divided by 100 million adults) that would equate to 6-10% of all advertising. Feasible, she says, if people spend as much time on Facebook as they potentially could.
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