Google diy display advertising

This one passed me by – Google is offering diy display advertising. Simply select a template, customise it with your words and images, choose your targets and you’re ready to go – on the Google Content Network which is “1 million sites reaching over 75% of unique internet users in more than 20 languages and over 100 countries.” And, as Google says, if you already have your own display ads, don’t worry: “AdWords accepts image, Flash, video and other supported ad formats.”

Why haven’t content owners made it this simple to develop and traffic ads?

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