Blogging by bloggers

A study by Dr. Nora Ganim Barnes, Chancellor Professor of Marketing at UMass provides some insight from a fairly large number of well-establised bloggers. Among the advice:

  1. Blogs take time and commitment
  2. Blogs must be part of a plan
  3. A blog is a conversation
  4. Transparency, authenticity and focus are good. Bland is bad.

The report (pdf) is here.

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