AOL’s difficult road has a piece analysing the detail of AOL’s move from subscriptions to advertising and setting out just how painful this move might be. It suggests, for example, that it should bring in $140m from advertising in the UK, but that this represents a third of UK subs revenues. The piece quotes Jonathan Milier, ceo,  saying: “One of the hardest things in business is to realize that your legacy business isn’t going to be a successful model going forward. … We were one of the first companies of the digital era to have to confront this.”

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