Lloyd Shepherd, director of news, sport and info of Yahoo! Europe says social media is at the heart of what Yahoo! does and advertisers are responding – he cited Ford and Chevrolet as examples where innovative approaches have worked.
Lloyd Shepherd, director of news, sport and info of Yahoo! Europe says social media is at the heart of what Yahoo! does and advertisers are responding – he cited Ford and Chevrolet as examples where innovative approaches have worked.