Adriana Cronin-Lukas from the Big Blog Company says the one uber-trend is that the consumer is no more – its a two-way street now. Some soundbites:
“The process of conveying messages to audiences has been disrupted.”
“People saw the internet as another channel but it’s not – it’s the sea in which those channels float – and it’s corroding them.”
“The demand side is now supplying itself.”
“The rise of the amateur professional.”
“The problem with “new media” is that it doesn’t change the core competencies; social media does.”
“Think ‘audience’ not ‘content’.”
“The net is not a place where audiences access content.”
“The internet will be a network of digital natives bypassing gatekeepers.”