Twitter has been in the news a lot recently and not all of it for the right reasons. The (positive) obsession started with living legend Stephen Fry and Jonathan Ross which ignited some frenzied MSM attention.

Then followed what @henryp calls the “twatlash” – adverse media attention such as the Mail’s “social media gives you cancer” stunner, or the Sunday Times’ expose showing that use of Twitter stems from a lack of identity.

Of course Twitter is a communication medium rather than a phenomenon in its own right, and has been used for many, many things: back channel, friend network broadcast tool, research, earthquake early warning, and much, much more.

But we will know when it finally has come of age when Twitter the subject does not take up any air-time on Twitter the medium. After all how many emails discuss the phenomenon of email?

Technorati Tags: social media, twitter