Buzzmachine has an interesting post about the challenges facing traditional media. If you can’t be bothered to read the whole post, this quote about sums up his advice:

“The first step is to change the way we think. We have to stop thinking of ourselves on paper. Stop thinking one-way and start thinking two-way. Stop thinking centralized and start thinking distributed. Stop thinking about holding trust and power and start thinking about earning and sharing both. Stop thinking we make money by creating friction and owning scarcity and start thinking about how we can make and share money by enabling people to do what they want to do. Stop thinking of what we produce as paper. We need to stop thinking of newspapers as things.”