I attended the first day of the PPA Conference on Tuesday – my first visit for a couple of years. I have attended in the past and have found the experience a mixed one: on the one hand I was gratfied to see that the competition was preoccupied with out-moded things of no consequence (if the conference agenda was any guide); on the other, I was bored stiff most of the time.

This year was a bit different. First, the event was co-located with the FIPP B2B Conference so there was a distinctly international flavour. Second, the topics aired were the right ones. Speaker after speaker put citizen journalism, social networking, folksonomies, mobile and so on, centre stage.

There was still a paucity of hard advice on how to achieve a state of Web 2.0 grace, but still…