Column by PC Magazine: Podcasting: The Next Big Thing: “There is no doubt in my mind that podcasting is not only here to stay but will also shortly threaten established media broadcast systems. It’s not so much that they will all be destroyed by homebrew networks, but podcasts will be taking away just enough listeners to be a major concern.”
Is Podcasting the next big thing? Quite possibly. Having just heard the first ICIS podcast I was HUGELY impressed by Nigel and Simon’s analysis of business confidence in the chemicals market post Katrina. This is something our websites must do more of.