More from Charlene Li: Listen up marketers: 24% of Gen Yers read blogs. Referring to Forrester’s own demographic reserach she cautions that marketers should make future media consumption assumptions with great care. She notes at a quarter of Generation Y (18 to 26-year-olds) read blogs compared with only 7% of Young Boomers (41-50-year-olds) – the people who are probably making the decisions.
We’re making the decisions now, young man, but We’re all thinking about retirement you know, even if we have to work longer because of poor pension returns…