Cameron Moll, interaction design manager of the LDS Church in Utah, is on stage. He is talking about Good vs Great Design. He recommends the book How Designers Think. He argues that user productivity should trump machine productivity. It’s quicker to boil water for one minute and 11 seconds than one minute and 10 seconds – because it’s quicker to push the “1” button three times. He argues strongly that sites should emphasise what’s important by bringing out the most important functions rather than having everything with the same emphasis.
His presentation is on his website.

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