Richard Edgar,head of video at FT Video:
Rules
1. Get the best technical person you can find
2. Decide what model to use:
A. Throw people in at the deep end
B. News room within a news room – quick, painless but expensive
C. Train up evangelists and seed the newsroom – the best route as this integrates video into the heart of the brand.
Rules
3.Develop brands
4. Develop strands – good for commercialisation.
Video now accounts for 10% of ft.com revenues.