There is a large amount of excitement in the blogosphere about Facebook’s opportunity to become the new Google. John Batelle corals the argument in this post, for instance, and then Small Business Hub goes on to argue that Facebook is in the same position that Google was before it stumbled upon the AdWords business model – an audience waiting to be monetised. He thinks it is a good thing: ZDNet begs to differ. Donna Bogatin argues that Facebook presents many more privacy worries than Google.

However, there are counter arguments which suggest that Facebook’s “walled-garden” approach will limit its growth. Jeff Jarvis argues back: there are big differences between AOL’s attempts to wall us in and Facebook’s attempts to wall others out, he says. Time will tell.

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