Most mobile users now want to access the web on their phones reports OJB (Online Journalism Blog). Citing the first annual US mobile phone user survey by Azuki Systems, OJB reports that:

Almost 80% of those surveyed said they wished it were easier to access information from the Internet on their mobile phones, and an equal percentage stated they wished it were easier to access rich media on their mobile phones.

62% of respondents indicating they either own or will own [a smart phone] in the next 12 months.