Jeff Jarvis reports that he has changed his mind about separation of editorial teams.
I was on the side of separation at the beginning of the web and for good reasons. At Advance, where I used to work, we set up separate online operations to make sure that what was made for the web was appropriate to the web (not just a PDF of a newspaper) and to assure that the web gained its own value (and wasn’t just given away to advertisers as value-added). That worked.
However, pointing to the work that the BBC has done consolidating its newsroom to produce radio, TV and web content, he says now he’s converted. “It’s inevitable”.
Technorati tags: TV, media convergence