There’s a great post by Fred Wilson, a New York-based VC, who writes about internet business models. He says the obsession with revenue isn’t the only – or even the best – way for internet start ups to build success. Focussing on costs can be more rewarding, since valuations are based on future profit streams. He cites Craig’s List as a great case of lean business with great margins – perhaps $100m of revenue and only 30 employees. The risk always is that firms become tempted to grow ever larger and this is what causes the real problems.
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Fred Wilson was one of the early investors in The Industry Standard, which had lots of revenue and then not very miuch revenue but still lots of costs. I think it’s eventual demise might have taught him something.
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