Tag Archives: social networking

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The future of social media

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Just read an interesting post by David Armano which speculated about six important trends for social media:

1. Social media begins to look less social
Lists and filters will make the social web more exclusive

2. Corporations look to scale
Companies will turn to large scale implementations to enhance their business

3. Social business becomes serious play
Incentives will be mixed in with social media to increase stickiness

4. Your company will have a social media policy (and it might actually be enforced)

5. Mobile becomes a social media lifeline
…because companies will be controlling web access more tightly

6. Sharing no longer means e-mail
Share through Facebook and Twitter (and the like) buttons will become ubiquitous

Worth a read

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What Mumbai traffic and Twitter have in common

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The thing that strikes you most about the traffic in Mumbai apart from the sheer quantity and chaos of it all, is the endless noise of car and scooter horns tooting incessantly.

When you first hear these you mistake them for the sounds of frustration. But you soon notice the signs on the back of the lorries asking other road users to toot and realise that something else is going on.
In fact all this noise gives the drivers another dimension to track the traffic in – a kind of 360 degree view.
It strikes me that Twitter is providing the same kind of functionality online. Twitter gives us a continuous sense of where our friends, family and colleagues are and what they are doing – and this is something which is genuinely different and might account at least in part for some of its popularity. Whatever comes after Twitter, something will have to perform this task in the future.
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How to organise a party with Twitter

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Interesting post from Robert Scoble explaining how he and a couple of friends organised a party in under 30 hours using only Twitter. Although the example is social it started me thinking whether there wasn’t a more serious role for Twitter in the context of trade shows or conferences.

Why couldn’t the technology be used to organise ad hoc groups of like-minded people who just want to meet up to talk about things which they are interested in? This could happen the night before, or in and around the event. As facilitator of this extra value, the organiser should reap some real rewards of kudos if nothing else.