Jeff Jarvis has a go at teasing out the facts behind this weekend’s kerfuffle over the thought that Rupert Murdoch might pull out of the Google index. Murdoch said in an interview with Sky News Australia that he would pull his sites out of Google index once they went paid-for.

Jarvis points to research done by German consults The Reach Group (TRG) which tried to quantify what impact the threatened withdrawal of 148 German publishers in the so-call Hamburg Declaration would have on Google. Their conclusion: barely any. Jarvis believes the same would be true for Murdoch.