It is a testament to how much the world has become connected by the web that when you see something like this it just seems so lame and so anachronistic.
You can read a review of the Nintendo DSi which has just launched in Japan, or watch events than happen all over the world, but still the old geographical distribution paradigms seem alive at least in the minds of the studio bosses.
A new approach to copyright has to be just around the corner, right?