Predictions for 2007

John Battelle has produced his list of 14(?) predictions for 2007. A particularly interesting one is number 9:

Speaking of the content business, it will face a major test as two forces converge to undermine the pageview model: Ajax, on the one hand, and ad blockers on the other. Both will be addressed with alarm and alacrity by industry efforts. By the end of the year, new metrics will emerge to help publishers and marketers understand audience engagement.

There will be plenty more predictions to come, but Battelle’s list is quite thought-provoking and eclectic.

Scoop boosts case for online first at Telegraph

The Telegraph, which has been going through a rough time reorganising its news room to meet the challenges of the networked world, has been given shot in the arm by its scoop on Michael Grade’s defection to ITV. Jeff Jaris reports on a telephone conversation with Ed Roussel, head of online at the Telegraph.

Roussel said the Grade story was a model for how it should work on a new platform that can cut across all media and tools: The story went online at 9:50 p.m. and in no time, they put up audio and video and more content, forcing those competitors listed above to attribute the news to the Telegraph. Roussel said there is no more debate about putting stories online first.

by Jim Muttram