Quality online

Chris Horrie has done lots of stuff around journalism, writing and lecturing, and he’s also a writer of books including “Stick it up your punter!”.

He predicts journalism will become an all female professional based on the evidence of the students coming through his post graduate journalism course at the University of Westminster – 70% female at least. And he is now considering abolishing the twin tracks of print and broadcast in favour of one multi-media track.

He demonstrates tools like Wordtracker to determine what key words works best for which audience group.

Chris urged B2B companies to be more visible in the colleges in order to help attract more people into business journalism.

Quote: “All you need to work for Heat magazine is a powerful camera, a blackbelt in Karate and a motorbike”.

“A story is a story no matter what the medium may be”

“Old fashioned TV news was over produced”. Modern technology allows for much more immediate journalism.

Martini Journalism


Peter Knowles, from BT, (right) says 70% of staff can work everywhere – what he calls “location based”. 40-50% of the time desks are empty – desk sharing or hotdesking can improve utilisation of property. Each desk costs on average £9k per year. BT’s view was that every job was to be a home working job unless it was business justified. Technology used to support this includes: virtual number, desk and chair supplied and supported, central support for stationery ordering delivered to home etc. Now the sales pitch: BT having done this to themselves are now selling management services to companies like us…

Noel O’Reilly talked about his year working remotely in Barcelona and stressed the personal motivation to do it and the risks of 24 by 7 access.

by Jim Muttram