Using web stats to tune content

There’s a great column from The Seattle Times which examines the most popular stories from 2005 according to web stats analysis and concludes that the “soft” stories, so often discounted by journalists, are actually the ones that are the most read. It also mentions a Chilean newspaper Las Últimas Noticias which has gone the whole hog and writes stories entirely based on web traffic: if people read a story they write more like it; if they don’t the story type is axed. Going too far, you may say, but Las Últimas Noticias is now the most read newspaper in Chile!

Google and AOL

There’s an old saying that if you owe the bank £100, you have a problem; but if you owe the bank £1m, then the bank has a problem.

This is the reason most commonly credited as being behind the AOL/Google deal. The $300m earned from AdSense on the AOL portal was just too large a percentage to comfortably put at risk.

But there’s another saying the money makes money. And it seems from the SEC filings that the deal creates the conditions for a floatation of the AOL business in the foreseeable future and if that were to happen – and if Google’s other properties like Video Search really work some magic with the underused AOL content – Google’s stake could end up as a real investment.

How’s that for having your cake and eating it?

by Jim Muttram