Great ad filmed at 11am on Thursday 15th January 2009 at Liverpool Street station, London (hat tip to Steve Clayton.)

Technorati Tags: advertising, mobile

There were several interesting (for different reasons) pieces in this morning’s Observer which gave me pause for thought.

The first was a glib piece on the “plans” for a Google “GDrive” which technology correspondent David Smith says prompts “campaigners [to] warn that it would give the online behemoth unprecedented control over individuals’ personal data.” It quotes Peter Brown, executive director of the Free Software Foundation as saying: “does it matter to you that someone can see everything on your computer? Does it matter that Google can be subpoenaed at any time to hand over all your data to the American government?”

But surely this is the wrong question. The issue is surely that the world is globalising and the institutions which govern it are out of step with that trend.

In an excellent comment Will Hutton says of the financial crisis:

Nor is there any conversation about how bank bailouts would work better if they were internationally co-ordinated and funded, which is of huge importance to our very exposed Britain. Instead, banks everywhere are retreating to their own backyards.

As the interconnected nature of the credit crunch becomes clear, it is difficult to see how some kind of international institutional response can be avoided. And we now have a president in the White House who looks like he might be in tune with this.

The fact is that for 15 years now the internet has been changing the world and the political institutions have failed to keep up. Copyright law is just one example of how out of step our historical frameworks have become.

Increasingly we need to look for global solutions which reflect not only the rights to privacy but the collective responsibility to build structures which benefit the whole planet. The British Library is warning that we are in danger of losing our collective memories as it laments the increasing difficult of archiving the digital world. The solution is surely to recognise that the Google books project or Flickr’s personal record, or the Wayback Machine are all much better bets to keep track of an online world than the individual efforts of national institutions like the British Library. They are more likely to be able to update en masse all files to the latest formats and to keep an increasingly large archive online and available for all.

Probably this will mean some kind of hived-off non-profit status for parts of their businesses, and probably it means putting these efforts under the wing of, say, the United Nations to ensure freedom from political interference. But so be it.

Some national laws look increasingly impotent in the face of the developing internet revolution. Perhaps this weeks Davos Economic Summit will start to address some of these issues?

Technorati Tags: Google, internet, philosophy, political, Observer

It has been noted for some time that Twitter seems to be taking off, but here is the proof: Techcrunch shows the Hitwise chart for Twitter traffic in the UK: up by ten times. Time to reconsider your attitute to the love-it-or-hate-it microblogging platform, I’d say!

I’ve created a Wordle for to inaugeral speeches:

Here’s Barack Obama’s

and here’s George Bush’s

Spot the difference.

Technorati Tags: political

Interesting post on Centre Networks on Web 2.0 business models in comparison to Web 1.0.

I think the post – and subsequent conversation – leaves out one more important business model: selling their cool technology to one of the big services. (It’s a perfectly reasonable business model – in a sense it’s what the biotech companies have been doing for big pharma for the past few years.)

The path is well-trodden: cool software freely available gets massive traction and a very good press; tech giants buys them to plug a functionality hole. There are numerous examples: Postini (Google secure corporate email), Groove Networks (collaboration for Microsoft), Writely (now Google Docs) … the list goes on.

Maybe this is an avenue that will close off a bit in the downturn (thought maybe not) but it goes some way to explaining why Web 2.0 companies have sometimes focussed less on business models and more on scale and user acceptance.

So, to the problem of what the Web 2.0 companies should do now?

Companies like LinkedIn who have had a long time in the game (it was founded in 2003 making it a real veteran!) have often had longer to experiment with business models. LinkedIn early on worked out that recruiters would pay for access to the pool of 34 million business people profiles and has moved on from there to build a compelling advertising proposition based on the enormously detailed demographics which are a by-product of the service.

Twitter, to take an interesting example from the … post, is in a different position. The growth (and influence) of Twitter has been notable (yesterday the service even got a mention on the BBC News at Ten!) but as yet there is no discernable business model. I suspect, with 25 employees and a growing, and very demanding user base (fail whale = uproar) there is a human bandwidth problem when it comes to business strategy, especially in an environment where VC money is forthcoming, and the ultimate option of selling out is still there.

That may have all changed now, so my advice is: hire a couple of smart people to work up some commercial options which add revenue without sacrificing the utility and increasing network momentum of the service. Here are a few starting points:

• offer a Pro options for the prolific and earlier adopters – Guy Kawasaki surely would pay a few bucks for a special symbol against his name and some premium benefits?
• consider the options for secure sub-networks in corporations – as the service goes mainstream corporates are looking to use microblogging services but Twitter has the advantage of network size
• consider how to use the date from the network to build a metrics business
• …and so on

I am sure there will be a big fall-out in the Web 2.0 world, but I’m also sure that what we are seeing now is just another phase of the incredible development of the web. After all, after the last big bubble burst, the companies that survived have in many cases gone on to weave themselves into the fabric of out lives – think Amazon and Salesforce.com.

Technorati Tags: business models , economy, web2

Very interesting development born from mashing up Yahoo’s BOSS service (roll-your-own search) and Twitter, as reported on Techcrunch. Called Tweetnews it was created by Vik Singh, a developer on the BOSS team, to find real breaking news, and was achieved, apparently, with 100 lines of (opensource) code. Apart from the fact that this is an interesting development in its own right, it is symptomatic of a Cambrian explosion of creativity around Twitter and the broader Web 2.0 ecosystem. It’s fascinating to watch….

Technorati Tags: opensource, search, twitter, yahoo

Investors Chronical’s assessment of the prospects of the publishing sector makes grim reading. IC makes the point that many publishers have yet to reach the optimal balance between print and online (whatever that may be) and that even after the investments in online technology, digital revenues have been slow to build.

In addition, digital advertising, while still a growth area, is set to slow significantly this year. Media research specialist, Enders Analysis, says online advertising will grow at just 2.1 per cent in 2009, down from 20 per cent in 2008, before recovering to 9.3 per cent in 2010.

All sectors are expected to be hit, notes IC.

Business-to-business titles are expected to continue to struggle, while consumer magazines are forecast to see an 8 per cent decline in revenues and a 7 per cent decline in circulation, according to research group Billets. Claire Enders, founder of Enders Analysis, expects a third of all publications – including at least two national titles – to cease publication this year, while Billets expects Sunday titles to fare the worst.

Social media commentator Dion Hinchcliffe lists his tips for 2009 including:
1. tight budgets will drive the adoption of web 2.0 and cloud computing;
2. internal use of web 2.0 technologies will continue apace, though successful external implementations will continue to prove elusive; and
3. the harsh economy will drive IT and business to align more closely with each other.

Read the full 8-strong list here.

Technorati Tags: 2009, cloud , predictions, web2

Great philosophical post from tech manual mogul Tim O’Reilly where he considers how to get meaning from business. Called Work on Stuff that Matters he comes up with three principles:
1. Work on something that matters to you more than money:

Whatever you do, think about what you really value. If you’re an entrepreneur, the time you spend thinking about your values will help you build a better company. If you’re going to work for someone else, the time you spend understanding your values will help you find the right kind of company or institution to work for, and when you find it, to do a better job.

2. Create more value than you capture. Microsoft started out doing this – its goal was a personal computer on every desk – but ended up taking more value than it created. Google is creating more value than it is capturing with its goal of organising the world’s information. The test, says O’Reilly, will be whether it managed to continue focussed on the bigger goal.

3. Take the long view.

It’s hard to see beyond the “small here” and the “short now,” especially if you live in a favored place and time. That’s why so many of the really important things do end up on the plates of non-profits.

That’s why a time like this, when the bubble is bursting, is a great time to see how important it is to think about the big picture, and what matters not just to us, but to building a sustainable economy in a sustainable world.

Great stuff…

Technorati Tags: economy, philosophy

There’s a thought-provoking post by Umair Haque which has been popping up on Twitter among other places which tries to set out the challenges facing us all in the current difficult circumstances.

Haque, who is director of the Havas Media Lab, believes this is no mere recession but a shifting of the global economic tectonic plates where three things will be found to be true: tomorrow will not be like yesterday; 20th Century business isn’t fit for 21st Century economics; tomorrow’s market leaders have new DNA.

He goes on to ask five questions:
What is the role of marketing in a world where consumption must slow?
What is the role of distribution in a world where consumption, savings, and investment will accelerate in volatility?
What is the role of production in a world where consumption becomes savings?
What is the role of strategy in a world where the game is no longer about winning more consumption than rivals?
What is the role of innovation in a world where greater investment will flow to reinventing moribund industries?

This year, leaders of all kinds face a single, critical challenge: building 21st century organizations that yield new sources of advantage, powered by new rules of management.

Technorati Tags: downturn, economy, strategy