All posts by Jim Muttram

LinkedIn in the news (or the other way round)

LinkedIn continues its run of innovations with news of a tie up with the New York Times which will see customised news delivered to users based on their interests (i.e. which industry they are in). This is a nice idea – I wonder if our B2B titles shouldn’t be offering something similar, given the fact that our content is already niched (and a lot deeper than the generalist NYT)?

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New newsrooms

Jeff Jarvis has started an interactive spreadsheet where he is challenging readers to reduce the headcount of a large news organisation by 30%. He has started the ball rolling by showing where he would cut (national news, for instance) and where he would increase (local blogger reward programme). Not only is it an interesting exercise in rethinking modern news priorities, but it also showcases Google Doc’s spreadsheet application really effectively.

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