All posts by Jim Muttram

A blog doesn’t need a clever name

A blog doesn’t need a clever name is actually a very good example of what a blog can be. It is wide-ranging in its subject matter, the posts tend to be short – though sometimes they can be longer – and they are very full of links. This is the critical thing: a blog is a comment on what others are saying and doing and point to other places. “A blog doesn’t need a clever name” gives a really good sense of the original spirit of the blog.

Questions to think about…

Karl has suggested that the final presentation cover the following:

1. What are the main opportunities for RBI – either for individual magazines/websites/markets or for RBI as a whole?
2. What benefits could RBI get (e.g. increased web traffic, new user revenue, new advertiser offerings . . .) from these opportunities?
3. What are RBI’s main strengths – and weaknesses?
4. Where in your view is RBI now?
5. Where should RBI aim to be?
6. What should RBI do?
7. What should editors do?

It would be a good idea to start to consider these things now….

What is blogging?

The huge free web encyclopedia Wikipedia defines a weblog as: a web log or simply a blog, is a web application which contains periodic posts on a common webpage. These posts are often but not necessarily in reverse chronological order. Such a website would typically be accessible to any Internet user. The term “blog” came into common use as a way of avoiding confusion with the term server log. en.wikipedia.org/wiki/Blogging