John Battelle spotted that Google’s AdWords is now offering a demographic targeting feature supplied by Comscore. Demographic site targeting, he points out, will be a big new battleground among the search majors.

Wired founder Kevin Kelly blogs about what he calls “Consensus Web Filters” – the new sites like Digg and Reddit which list stories according to how many people are prepared to endorse them. He is a great fan.

Techcrunch publishes what it says are screenshots of a new Google reputation system to rival that of Ebay. It looks like Google’s efforts in the commerce space are hotting up.

Google has bought SketchUp, a company which makes a program which allows people create simple 3D diagrams of buildings and then, for instance, place them on Google Earth.

The new “Comment is Free” site from the Guardian has started blogging the daily news meetings.

There was an interesting article in this month’s Wired magazine which looked at the relationship that somebody’s online experience has to their suitability for real-world jobs. The thesis is that if someone is really good at motivating a band of online warriors in, say, World of Warcraft, they may well have the innate leadership skills much sought-after by corporations.

The Newspaper Association of America launches an ad campaign which aims to present the medium as relevant to today’s world. Judge for yourself if they have succeeded – or just scored an own-goal.

Interesting post about the wrist-worn PC or “WWPC” being touted by Eurotech. The phrase I like most in the short piece (which has a picture) is: “the device is not yet available in product form”. 🙂

Good BBC article on Web 2.0 here.

Jeff Jarvis produces his take on the role of journalists in a world of citizen journalism.