All posts by Jim Muttram

PPA Conference

I attended the first day of the PPA Conference on Tuesday – my first visit for a couple of years. I have attended in the past and have found the experience a mixed one: on the one hand I was gratfied to see that the competition was preoccupied with out-moded things of no consequence (if the conference agenda was any guide); on the other, I was bored stiff most of the time.

This year was a bit different. First, the event was co-located with the FIPP B2B Conference so there was a distinctly international flavour. Second, the topics aired were the right ones. Speaker after speaker put citizen journalism, social networking, folksonomies, mobile and so on, centre stage.

There was still a paucity of hard advice on how to achieve a state of Web 2.0 grace, but still…

Visible Path

Visible Path is a web-based software product which aims to help sales people get introductions from people they know – sort of MySpace meets Salesforce.com. It works by analysing emails etc to work out who knows whom and then charting the relationships in software tools. Well worth taking a look at the short (two minute) demo.

Blogging groceries

Worldchanging.com reports on GreenScanner, a public free web-based database of consumer opinions, good and bad, of grocery products which you can access just by entering in the UPC code.

“It’s designed for use with network-enabled mobile devices, meaning that when you’re standing in the grocery aisle fretting over whether to buy something, you can whip out your blackberry and find out on the spot. You can also add your own ratings and commentary after you’ve tried something,” says the site.