All posts by Jim Muttram

Google and eBay in race for ad platform

According to The 360 blog Google and eBay are competing to build an ad platform for offline ads. A consortium of some of the biggest television advertisers in the US are looking to test the platform which the blog is branding the “ADSDAQ”. I quote: “These top advertisers hope to replace the television upfront system, in which advertisers must bid on a year’s worth of broadcast spots each May and June, with a rear-round electronic exchange. Ultimately, they believe all media should be bought and sold through an ADSDAQ. In the short term, they hope to start with less critical buys.”