An essay on the importance of learning how to fail.
Monthly Archives: January 2008
Newsroom questions answered
Looking to find out what editors-in-chief of the world’s newspapers think about the rapidly changing media landscape? Best practices in integrating your paper’s print and online operations? How about involving your readers in the news process? What about this social media phenomenon on which younger generations seem fixated? And what do actual editors think of their newspaper in this time of rapid change (see Newsroom Barometer)?
Technorati Tags: journalism, newspapers, online, research
Meeting the challenge of publishing in 2008
Publishing 2.0 provides its own advice for media companies wanting to thrive in 2008:
1. Networks are the new distribution channels
2. People are more powerful than institutions
3. The best content comes from many sources
4. Search still rules
5. Advertising must create value.
I won’t go into each one here, but they are well argued and well worth a read.
Open up to value creation
Jeff Javis on the Flickr Commons project which aims to identify and tag Library of Congress images. This is exactly what we are hoping to do with the vast Flight archive. If the audience are able to add the value, I firmly believe they will.
Technorati Tags: online, creative commons
Online ads exploding
Jeff Jarvis blogs about a recent trip to the Guardian where David Muir, CEO of WPP’s The Channel says online advertising in the UK is now at 25% (far ahead of the U.S.). He predicts it will surpass TV — and all other media — next year, but he cautioned that 79% of that online advertising goes to search.
Technorati Tags: advertising, predictions
How to be effective in meetings
Chris Brogan posts up his thoughts about how to run successful meetings. First point, he says, is that there are bascially three types of meetings: announcement meetings; status meetings; and brainstorming meetings. It is important to know which you are running at the outset. Another key takeaway: “Brevity is your friend. Meetings over 1/2 hour are evil.”
Technorati Tags: tips