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Monthly Archives: November 2007
Single point of failure
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Facebook users rise up
Forrester analyst Charlene Li has even deeper worries, as she points out in this post. The cookie-based approach means activity on one PC can be ascribed to an individual wrongly – and that could be quite damaging, she argues.
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How to get Sitelinks
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Top blogs
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Google pageranks crash
There’s a lot of buzz in the blogosphere about a change to the Google algorithm which has resulted in a large number of sites’ page ranks falling several points. Google isn’t officially commenting.
MySpace joins
MySpace, the world’s largest social network, has given a huge boost to Google’s open social network platform by saying it will join, according to eWeek. The move is intended to combat Facebook’s growing dominance of the social application development space. Google’s initiative aims to allow all applications to work interoperably on all platforms.
Google bigger than TV
According to paidContent Google’s UK advertising surpassed ITV1, the largest commercial channel in Britain, in Q3.
Friends Reunited goes free
In response to the onslaught of free social networking sites MySpace and Facebook Friends Reunited, bought by ITV for £120m in December 2005, is dropping its £5 subscription price, reports paidContent.
Do-not-track the next big thing?
Interesting news from AOL (via Lifehacker) that it is introducing a do-not-track list for those people who do not want to be targeted by advertising.
AOL says it will direct consumer directly to the opt-out lists of the largest advertising networks, according to the New York Times.
Such lists will not reduce the number of ads that people see online, but they will prevent advertisers from using their online meanderings to deliver specific ad pitches to them.
AOL will try to persuade consumers that by parting with some personal data they will find more relevant, appealing ads than by remaining anonymous.