According to a report by Bloomberg.com online advertising is set to rise by 32% next year.

Jeff Jarvis again, but this time on whether news desks for print and online should be separate or combined. He favours combined, perhaps surprisingly.

BuzzMachine has an interesting take on “the Digg society”, an ecosystem which has formed around www.digg.com, a collaborative news site.

Fast Company says keep it simple.

Google: Ten Golden Rules as told to Newsweek by CEO Eric Schmidt.

According to a piece in ClickZ News: the ‘tipping point’ for offline ad dollars moving online may be here in the second half of 2006, according to a report by Piper Jaffray analyst Safa Rashtchy.

ProBlogger has a list of 11 techniques to increase page views on your blog – mainly aimed at increasing AdSense revenue but useful even if this isn’t the purpose.

Buzzmachine has an interesting post about the challenges facing traditional media. If you can’t be bothered to read the whole post, this quote about sums up his advice:

“The first step is to change the way we think. We have to stop thinking of ourselves on paper. Stop thinking one-way and start thinking two-way. Stop thinking centralized and start thinking distributed. Stop thinking about holding trust and power and start thinking about earning and sharing both. Stop thinking we make money by creating friction and owning scarcity and start thinking about how we can make and share money by enabling people to do what they want to do. Stop thinking of what we produce as paper. We need to stop thinking of newspapers as things.”

Google advertising chief Tim Armstrong predicts a bumper year for online advertising as big corporates complete their experimental phase.