I’m catching up on my feeds and I’ve come across this post on the Yahoo! Search Blog. I wonder if there is more significance here than initially meets the eye.
I recently sat down with Gord Hotchkiss over at Search Engine Land for his column titled, “Just Behave” and talked about the power of the Yahoo! Search experience, as I see it. We honed in on social search because, quite frankly, it’s quickly becoming a key factor in the overall success of a search experience.
In particular he cites the way in which Yahoo! Answers are featured alongside search results now.
Search has increasingly become better at refining raw information into ever more useful materials. The powerful blend of Social Search with traditional search puts this material into the hands of real people and also creates something that no machine could really ever reproduce: A connection to the world’s knowledge.
Reading between the lines, I wonder if this is really saying “we’ve lost the technology battle with Google who are just better at the horsepower than we are, so we are going to concentrate on making the social space work.” They have the assets: Answers, del.icio.us, Flickr and even, maybe, MyBlogLog. Making them all work together would create a platform very different from the machine-generated Google Operating System.