I was interested in this great post from Yelvington which describes the two things necessary to cater for the twin newspaper audiences – the loyal regular reader and the ocassional visitor, maybe brought in by the search engine.
The answer, says Yelvington, is the beat blog and the topic page. I was particularly taken with the handbook-like details he gives to help the receptive to improve. Worth a read.
[Posted with iBlogger from my iPhone]