Wired buys Reddit

Wired has bought social media site Reddit, according to PaidContent.

“Our goal will be to build Reddit as an independent company by collaborating with Wired through the integration of its core technology, and by offering partnerships to allow other companies to do the same,” says Wired.

PaidContent says Wired’s parent Conde Naste has already used the technology to launch Lipstick.com

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