What our readers are really interested in

There’s a though-provoking post from Jeff Jarvis commenting on the difference between what people say they are interested in, and what there really are interested it. (The inspiration is the Florida obscenity trial where the defence lawyer used Google Trends data to shine a light on the local population’s real behaviour). His basic contention is that people have always said one thing but done differently and in the world of the internet there is now more visibility than ever of this tendency. This should remind us to spend more time looking at our usage data from Hitbox (or whatever) and less listening to the "experts" in our midst – or even, perhaps, sometimes, our research?

One thought on “What our readers are really interested in

  1. Hi Jim,
    Thanks for linking to fD! I don’t know if you’ve looked around our site at all, but I think you would be interested in our approach to news and search. Our team of 30 expert Internet researchers organizes the best resources on the Web by topic, and provides a concise, clear narrative that tells you why the site is recommended and what you’ll find when you visit it.

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    http://www.findingdulcinea.com/info/site-tour.html

    Thanks so much!

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