Trust in online sources

Jeff Jarvis in BuzzMachine cites a survey in the last edition of Advertising Age which carried a survey asking which sites provided the most reliable source of information on the web.

In the US Yahoo came top (11.3%) then MSN (10.4%), Google (9.9%), CNN (8%), AOL (5.2%) and Consumer Reports (3.1%). Google scored first among youngsters, with 22% of the 18-24 crowd’s vote.

In Europe Google scores top in France, Germany, Holland and Spain and was second in Britain behind the BBC. Thank God for the BBC!

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