Paying the contributor

John Battelle points to a story about Google’s new AdSense API which will enable user driven content sites (UDC – to use the acronym 🙂 – to distributed AdWords revenue to contributors. As he points out, UDC sites are usually driven by everything but money, but nevertheless this points to an interesting future where payments is distributed down the chain and follows the page views. Pay-for-performance publishing is here.

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