The Root of the Matter posts a very lucid account of a lecture on the future of journalism given by Emily Bell, head of digital content at the Guardian. Emily, who is now also a visiting professor at University College Falmouth, said there were clear pointers to the future:
- Journalism will go where the audience is (Twitter, Facebook, YouTube or whatever comes next)
- It will be networked not siloed (acting as a pointer to good content as much as creating it from scratch)
- Journalists will have to be very trustworthy – transparency will be king
- Journalists will have to readily share information
- Journalism will no longer be possible without an audience
Her other thought was that journalism will never show a profit – it has been subsidised in the past and this will continue. Oh, and people will never pay for news. Not sure I agree in a B2B context, but she’s probably right for the mainstream media.