eMeta sold

Macrovision has bought eMeta, the access and entitlements company, for $35m according to PaidContent.org. According to the post the company is interested in incorporating the technology into its solution for games, video, music and enterprise software. The company was born out of an Elsevier project to develop a&e for the science sites and todate appeared to view its market as other publishers. Is this ambition now dead, I wonder?

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