Caroline’s question time…

A question on the level of Integration with the newspaper – there are two separate organisations, she says. The newspaper building is old, a little worn, the founder’s picture is on the wall. The interactive organisation is in Arlington in a steel and glass building. However, she says, there is a lot of interaction – several video conferences between the news teams each day. However, “we still step on each other’s toes.” Culturally though they are learning how to evolve – particularly where there is a need to cover things immediately rather than wait and consider.

Another question on interaction. “We’ve only had to shut down our comments once”. She says people want to shout at the Washtington Post more than each other.

She also says there is now a lot more “reverse publishing” – blogs written by journalists which then make it into print.

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