Tag Archives: research

Online ads grow rapidly

A joint study by the IAB and PriceWaterhouseCoopers shows rapid growth in online advertising last year:

Online advertising has grown from being the smallest market sector in 2003 to the third largest in 2007, with a new high of £2,812.6 millions. This represents a 38% year-on-year like-for-like increase, taking the medium to a market share of 15.3% (up from 11.4% in 2006). Internet advertising spend in 2007 exceeded the most generous forecasts and is now larger than press classifieds and regional newspapers.

Stanford

My first visit – a very beautiful campus and an institution which seems to dominate not just the region but the whole technology space. We were there visiting Chuck House, executive director of Stanford’s Media X – a university-meets-industry hothousing experiment designed to get multi-disciplinary solutions to industry problems. “We are focused around where IT intersects with people”, Chuck tells us as he struggles to get the complicated projection equipment to work. He seems genuinely enthused about getting many academic disciplines together to shed light on an innovation problem (anthropologists, psychologists, computer scientists) but also we get a glimpse of the frustrations of trying to align the short time frames of Wall Street-driven companies with the long time horizons of genuine break-through academic research. One collaboration was with IBM defining modern leadership through online gaming.