The role of language

I was struck this week by the sharp contrast in language styles adopted by two of the world’s great tech leaders – Tim Cook and Elon Musk. Tim Cook’s keynote at the WWDC  was full of the kind of language we have long associated with Apple – full of “incredible”, “great”, “changing the world” – […]

Why Musk will get it right with the Tesla 3

  Tesla made headlines last week when the launch of the much-awaited Tesla 3, the economy-priced electric car for the masses, garnered 325,000 pre-orders at $1,000 a pop in the very first week. Some are pointing out that Tesla has missed a lot of deadlines along the way and that the success of the 3 is […]

The Apple Watch challenge

The real challenge for those developers currently making their Apple Watch apps is to focus on the only things that matter in the context of the Watch. This seems obvious, but it is much, much harder than it sounds. It will require a really deep understanding of what functions customers value in the iPhone app […]

Thoughts on The Watch

There are a couple of things that have occurred to me about Apple’s latest new product line. The first is that fashion and rapid technology upgrade cycles don’t really mix. Thinking about the evolution of the iPhone (a product whose significance has been compared to the Apple Watch) each new iteration was thinner, more powerful, and […]

Apple’s $10,000 watch

Apple is known for expensive technology. But for the extra money we have always received higher quality, better usability, superlative design. But with the announcement of a $10,000 solid gold watch today, I wonder if they have made a tactical mistake. There is no way to argue that the watch itself (functionality, form, impact) is […]

The boom in innovation

I’ve spent the past couple of hours going through my feed reader catching up on all the stories I’ve missed over the past week or so and I was struck by the enormous number and inventiveness of the new apps and hardware being reported on. It strikes me there are several things happening at once […]