Hinchcliffe on 2009

Social media commentator Dion Hinchcliffe lists his tips for 2009 including:
1. tight budgets will drive the adoption of web 2.0 and cloud computing;
2. internal use of web 2.0 technologies will continue apace, though successful external implementations will continue to prove elusive; and
3. the harsh economy will drive IT and business to align more closely with each other.

Read the full 8-strong list here.

Technorati Tags: , , ,

Three steps to significance

Great philosophical post from tech manual mogul Tim O’Reilly where he considers how to get meaning from business. Called Work on Stuff that Matters he comes up with three principles:
1. Work on something that matters to you more than money:

Whatever you do, think about what you really value. If you’re an entrepreneur, the time you spend thinking about your values will help you build a better company. If you’re going to work for someone else, the time you spend understanding your values will help you find the right kind of company or institution to work for, and when you find it, to do a better job.

2. Create more value than you capture. Microsoft started out doing this – its goal was a personal computer on every desk – but ended up taking more value than it created. Google is creating more value than it is capturing with its goal of organising the world’s information. The test, says O’Reilly, will be whether it managed to continue focussed on the bigger goal.

3. Take the long view.

It’s hard to see beyond the “small here” and the “short now,” especially if you live in a favored place and time. That’s why so many of the really important things do end up on the plates of non-profits.

That’s why a time like this, when the bubble is bursting, is a great time to see how important it is to think about the big picture, and what matters not just to us, but to building a sustainable economy in a sustainable world.

Great stuff…

Technorati Tags: ,

Dealing with 21st Century Economics

There’s a thought-provoking post by Umair Haque which has been popping up on Twitter among other places which tries to set out the challenges facing us all in the current difficult circumstances.

Haque, who is director of the Havas Media Lab, believes this is no mere recession but a shifting of the global economic tectonic plates where three things will be found to be true: tomorrow will not be like yesterday; 20th Century business isn’t fit for 21st Century economics; tomorrow’s market leaders have new DNA.

He goes on to ask five questions:
What is the role of marketing in a world where consumption must slow?
What is the role of distribution in a world where consumption, savings, and investment will accelerate in volatility?
What is the role of production in a world where consumption becomes savings?
What is the role of strategy in a world where the game is no longer about winning more consumption than rivals?
What is the role of innovation in a world where greater investment will flow to reinventing moribund industries?

This year, leaders of all kinds face a single, critical challenge: building 21st century organizations that yield new sources of advantage, powered by new rules of management.

Technorati Tags: , ,

End of an era?

Just read a very thought-provoking post by Jeff Jarvis which argues that the economic woes we are facing aren’t just another economic downturn (even if a big one) but something more fundamental: the start of a large reshaping of entire industries being wrought by the 15-year-old internet.

Bill Gates famously said that we have a tendency to over-estimate the effect of technology in the short-term but under-estimate it in the longer term. And I think we saw that in spades during the first internet bubble – and will see it again as the Web 2.0 bubble busts, too.

But during that 15 years – and despite the cycles – the internet has been growing exponentially and as hardware has got more powerful, software more intelligent and the network more capable, more and more parts of our lives have moved there.

This is certainly already apparent in publishing: I was struck by the remarks by Trinity Mirror ceo Sly Bailey at last October’s AOP Conference that the economics of publishing had fundamentally changed, and that 2008 would become known as a defining moment in the evolution of digital media. This was before the scale of the layoffs being planned was clear: 1,200 jobs lost and 44 titles closed.

Jarvis says he believes the media industry will come to think itself lucky that it was early in the process because almost all industries will go through the same wrenching change as they adjust to the online revolution – but they don’t see what’s coming because they still think we’re just in a downturn.

Technorati Tags: , ,

A fresh start in 2009?

I’ve been reflecting about this blog over the Christmas and New Year break. I started it, unbelievably, in September 2005 just ahead of the RBI Editor’s Conference on the 22nd. The original purpose was to illustrate a point: that self-publishing using blogging software was powerful, was here to stay, and was a significant threat or opportunity to our journalists.

It was great fun blogging the event in real time and I think it made its point.

Afterwards, though, I decided to keep the blog on and change it’s purpose a bit. That purpose is written in the sub-heading: “charting the road from paper to digital publishing”. What I have tried to do, with mixed success I suspect, (and certainly at times with erratic effort) is to highlight in short posts what I consider to be significant developments which will have some kind of impact on the journalists and editors of RBI (and other b2b publishers).

Over the past three and a bit years the technology of the web has changed a great deal and for a long while I have been using Google Reader as way of keeping up with events and I found the “share items” functionality an incredibly useful way to very rapidly create lists of linked posts which I think of as important or noteworthy. Mostly I do this as I don’t have much more to say in a blog post on the subject, though sometimes it is just to save time, as the amount of ground asking to be covered grows and grows.

Lately I’ve also been trying out Twitter and have started to use this as a way of highlighting interesting posts or web pages and I now find I’m in a bit of a dilemma. Do I start using Twitter alone? Do I use Google Reader alone? Do I use a combination? In reality I will use both for some time to come, I think, as they are both useful but in different ways, even though the result with be fragmentation of a kind.

I think now the blog has outgrown its original purpose; there are now a large number of my colleagues much more knowledgeable about the web than me and so there is little point in me trying to continue to post in the way I have in the past.

So from now on I’m going to use the blog to post longer pieces on the implications of what I see happening in the technology space and I’ll rely on Google Reader and Twitter to create bread-crumbs pointing to the sites or posts which some may find interesting or relevant.

I’m going to broaden the scope out slightly, too, to encompass changes in the social and corporate landscape which are being wrought by the changing technology (looking back, I post about this quite a bit already, so I may as well come clean!)

I’ve already rung the changes with a simpler, cleaner new look and I’ll be looking for ways to improve usability and functionality in the future.

Anyway, hope you enjoy reading the blog as it develops in 2009 and a happy New Year to one and all.

Technorati Tags: ,