Tails wags dog

In the first example of its kind that I have noticed, the AOP reports: “Online publisher Magicalia, an affiliate member of AOP, has bought specialist magazine publisher Encanta Media for £2.72m million.

Magicalia acquires Encanta from Endless, the Leeds-based £100m buyout and turnaround fund, which purchased the company in January this year following the collapse of Highbury House Communications.

Magicalia operates 40-plus websites, and will initially concentrate on building web communities around Encanta’s nine specialist interest magazines in woodworking, gardening and patchwork.”

Premium news on a shoe string?

A start up from Sweden called Silobreaker could give the premium current awareness vendors a run for their money. The site indexes web content and adds a lot of tags – and then adds on some Web 2.0 interface stuff which makes for a nice-looking service. And at $398 a year it’s quite a bit cheaper than Nexis or Factiva. Of course, it doesn’t have the depth or breadth of those two, but then I’m always reminded of the Innovator’s Dillema.